How to Find a Real Estate Agent

Follow these tips when it’s time to team up with a pro.

Buying or selling a home can be a complex process, which is why most people choose to work with an experienced real estate agent who can help them through each step along their real estate journey.
Perhaps you’re considering putting your home on the market, but you’re unsure how to find a real estate agent who can help you achieve your goals. Maybe this is your first time shopping for a home, and you aren’t entirely sure how a real estate agent can help you. This article provides answers to many frequently asked questions and will help you connect with a trusted expert.

The basics

Real Estate Agent vs. Broker

Although many people use the terms “agent” and “broker” interchangeably, they don’t mean the same thing. A real estate agent is licensed to buy and sell homes in a state. The same is true for a broker, but a broker is also licensed to have individual agents working for them in their office. Since becoming a broker requires more extensive training, brokers may sometimes have more knowledge and experience than agents, but this isn’t always the case.

Realtor vs. Real Estate Agent

These two terms also carry different meanings. A Realtor is a real estate agent who is a member of the NAR or National Association of Realtors. Each member of the NAR agrees to uphold a strict code of ethics and various standards of service in their practice. If you want to partner with an agent who values honesty and integrity in their approach, look for an agent who carries the Realtor designation.

How to find a real estate agent

What is their experience?

You’ll greatly benefit from working with an agent who has several years of experience. They are more likely to know how to address your questions and anticipate various challenges that come up during the buying and selling process.
Experienced agents can also leverage their connections with other real estate agents in the area. If you have a home to sell, your agent can spread the word about your listing to other agents in the area. These other agents might be working with buyers who would have an interest in seeing a home just like yours. If you’re shopping for a new home, your agent will pass along information about upcoming properties they hear about from other agents so you can quickly schedule showings before other buyers. This is incredibly valuable since the best properties often go under contract quickly.

Do they have promising reviews from past clients?

One of the best ways to learn about the level of service a particular agent can provide is to read reviews from past clients who have previously worked with them. These reviews are often easy to find on the agent’s website or on various third-party platforms.

Attributes of an exceptional agent

They have extensive knowledge of homes in the area

Once you have a pre-approval letter, your real estate agent will help you find homes in your area that fit your price range and criteria. They will also take into account the unique preferences and features you’re looking for in a home, connecting you with gorgeous properties.

They’ll negotiate to get you a better price

Your agent will help you create a competitive initial offer based on the current state of the market and the amount of time the home has been available for sale. They will also assist you in responding to any counter-offers you receive from the seller as you work to establish a deal.

They have innovative marketing skills

Real estate agents are experts when it comes to marketing, and you’ll need an effective marketing plan in order to generate interest in your listing. Your agent will advise you on how to use a number of marketing platforms and initiatives, including social media marketing and SEO optimization, to get the most views for your listing.

They’ll offer advice on improvements and upgrades

Your agent understands what buyers are looking in a home and they will help you position your home to command more positive attention from prospective buyers. They can suggest improvements that will raise your ROI and help your home stand out above all the rest.

They’ll set a realistic listing price for your home

The best list price for your home maximizes your profits while attracting the greatest amount of attention. Your agent will work with you to find the right list price for your home. They will also take into account the current availability of homes on the market in your price range as they consider additional tactics you can utilize to gain a competitive advantage.

Ready to move forward?

If you are ready to find a real estate agent who knows the mid-Peninsula area inside and out, look no more! With insightful market knowledge and expert communication at every point, Serena Conti uses a thoughtful approach to help each of her clients navigate through the buying and selling process. From Burlingame real estate to Hillsborough, her attention to detail and her true care and concern for her clients set her apart from the competition. Serena would love to assist you with your upcoming transaction. Reach out if you have more questions or if you’re ready to get started.

*Header photo courtesy of Shutterstock